Case Study: University of North Florida Achieves Faster Prospect Qualification with iWave PRO

The Key to Getting the Big Picture View of Your Prospect

The University of North Florida, through its foundation, needed a faster way to identify and qualify new prospects for a major capital campaign without spending too much time searching across multiple sources. The prospect research team wanted an efficient way to get a clear first look at a donor’s giving potential and connections before doing deeper research.

iWave’s Prospect Research Online (PRO), especially its 360Search feature, gave the University of North Florida a one-stop view of prospects with employment, real estate, donation, philanthropic, and director connection data in one click. The team said PRO often surfaces information they can’t find elsewhere and has been their preferred tool for more than eight years, helping support the school’s most successful campaign, which surpassed its $110 million goal by raising over $130 million.

University of North Florida

Mary Jamieson Dee

Director of Prospect Research