Case Study: The Exodus Road raises a $100K gift with iWave

The Exodus Road Raises $100K Gift by Leveraging Affinity and Tailoring Cultivation

The Exodus Road, a Colorado Springs-based human services organization fighting human trafficking, needed a better way to find and engage donors who were motivated by a cause that doesn’t have high profile in North America. With a small development team, they turned to iWave for prospecting and grant writing to better understand donor capacity and affinity.

Using iWave to screen campaign lists and build profiles on new and existing donors, The Exodus Road identified hidden gems, tailored communications, and prioritized prospects for deeper cultivation. The results included uncovering a donor with the capacity for a $100,000 gift, seeing nurtured donors double their donations after Giving Tuesday, and strengthening relationships through more personalized outreach.

The Exodus Road

Will Leitch

Executive Director of Philanthropy