Case Study: Society for Public Health Education refreshes its brand and website with The Ivy Group

Society for Public Health Education refreshes brand and website over 3 years with The Ivy Group

The Society for Public Health Education (SOPHE), a nonprofit membership organization, faced challenges with its dated brand identity and digital presence as it navigated a shifting landscape. Seeking to refresh its image and reinvigorate its membership base, SOPHE partnered with The Ivy Group for a comprehensive solution involving a new website and a brand audit.

The Ivy Group implemented a multi-phase solution, beginning with a fully-custom WordPress website that merged a modern aesthetic with SOPHE's traditional elements. Following an extensive brand audit, Ivy then completed a complete brand identity redesign, including a new logo, color palette, tagline, and mission statement. This rebrand better positioned SOPHE against competition, was enthusiastically adopted by its chapters, and is now reflected across all communications. The Ivy Group continues to provide ongoing design support and technical maintenance to the organization.

Society for Public Health Education