Case Study: Piedmont Housing Alliance strengthens its brand and website with The Ivy Group

Piedmont Housing Alliance refreshes its brand and website with The Ivy Group in 2019

The Ivy Group partnered with Piedmont Housing Alliance, a nonprofit dedicated to affordable housing and community development, to address a branding and messaging challenge. The organization's previous identity was outdated and inconsistent, failing to accurately reflect its mission and holistic services, which was particularly crucial in the post-2017 climate of Charlottesville.

The Ivy Group designed a new, optimistic brandmark and developed a custom WordPress website to better convey the nonprofit's commitment to equity. The solution included a new messaging strategy focused on storytelling, a refreshed visual identity, and a highly functional site with improved audience targeting, newsletter sign-ups, and content management. This comprehensive rebrand provided Piedmont Housing Alliance with a professional and cohesive identity to enhance its community engagement, advocacy, and fundraising efforts.

Piedmont Housing Alliance