Case Study: Camp Friendship strengthens its brand and boosts camper interest with The Ivy Group

Camp Friendship boosts new camper leads with The Ivy Group in 2019

The Ivy Group partnered with Camp Friendship, a family-owned children's camp, to address its outdated promotional materials and website. The challenge was to develop a new, cohesive brand identity that could accurately represent the camp's values and appeal to prospective camper parents.

The Ivy Group developed a full brand identity, including targeted messaging, a redesigned website, and new collateral. The solution emphasized the camp's authenticity and natural setting. Following the launch, Camp Friendship reported a significant increase in new camper registrations and received numerous compliments on the new materials, with the camp director directly crediting the website as a huge part of their success.

Camp Friendship