Case Study: Branchlands boosts senior living marketing and occupancy with The Ivy Group

Branchlands sustains occupancy and launches a 26-acre mobile site with The Ivy Group

The Ivy Group has been a marketing partner for Branchlands Senior Living, a facility in Charlottesville, Virginia, since 2008. The challenge was to operate in a highly competitive and regulated senior living marketplace, requiring consistent and targeted communications to sustain occupancy levels and differentiate from competitors.

The Ivy Group implemented a comprehensive marketing solution that included website development, social media management, and media planning. This involved a website refresh with an accessible design and a Facebook feed integration. The vendor also executed special campaigns, such as one for a film screening to raise Alzheimer's awareness, and developed a microsite. These efforts successfully differentiated Branchlands, sustained high occupancy, and aided in pre-sales for a new assisted living community.

Branchlands