Case Study: AccuTec Blades strengthens its brand and digital presence with The Ivy Group

AccuTec Blades modernizes branding and launches new sites with The Ivy Group after 140+ years

AccuTec Blades, a precision blade manufacturer with a long history, faced the challenge of establishing a new visual identity and marketing program after a corporate rebranding and split from its parent company. They partnered with The Ivy Group to develop a cohesive brand that lived up to their "Engineered to Perform" motto and to modernize their outdated digital presence.

The Ivy Group designed a new logo and comprehensive brand standards, which were applied to stationery, tradeshow displays, and collateral. They created a product microsite and launched new responsive English and Spanish websites to improve user experience and lead generation. As the agency of record, The Ivy Group also managed advertising, media planning, and content creation. This resulted in streamlined communications, increased market visibility, and greater profitability for AccuTec Blades.

AccuTec Blades