Case Study: F&F achieves a seamless omni-channel shopping experience with IVIS Group's OCm²®

F&F - Customer Case Study

IVIS Group worked with F&F, the clothing retailer, to help it create a truly omni-channel shopping experience in a highly competitive market. F&F wanted customers to be able to browse and order the full product range from inside stores, access richer product information, and move seamlessly between in-store and mobile experiences.

IVIS Group delivered an omni-channel consulting solution using its OCm²® framework and templates, rolling out and optimizing in-store digital concepts, kiosks connected to ecommerce ordering, staff tablets, and preparation for a new store format with touch screens and digital signage. The case study highlights a more integrated customer experience across channels, though it does not provide specific measurable results or quantified impact.

F&F