Case Study: Harlequin boosts digital reading engagement with Iversoft's Book Breaks app

Harlequin launches Book Breaks with Iversoft, reaching 45,000 downloads in 80 countries

The customer, Harlequin, the romance-focused division of HarperCollins, faced the challenge of transitioning from traditional publishing to digital leadership. They lacked the internal expertise and bandwidth to develop and maintain a mobile app that could keep pace with rapid operating system changes. They partnered with vendor Iversoft to build a mobile reading application.

Iversoft developed the Book Breaks app for iOS and Android, which included a custom CMS for easy content management. The solution successfully introduced over 45,000 readers to Harlequin's content across 80 countries, resulting in higher-than-average session times and features in major media like Oprah Magazine.

Harlequin