Case Study: Steel Fire streamlines product discovery and quote requests with ITW Consulting

Steel Fire modernizes 1,000+ SKU product search with ITW Consulting

ITW Consulting was hired by Steel Fire, a supplier of fire safety equipment, to modernize its website and improve the digital experience for its customers. The challenge involved streamlining access to a large product catalogue of over 1,000 SKUs and updating outdated processes for customer inquiries and quote requests.

The solution implemented by ITW Consulting included re-architecting the product database in MySQL, integrating Elasticsearch for enhanced search and filtration, and building a modern quote request system that mimics an e-commerce experience. The results included saving time for site admins, improving usability for customers, and supporting lead generation. ITW Consulting also helped tell the company's story more effectively through a facility tour video.

Steel Fire