Case Study: DADiRRi strengthens its cannabis brand with ITW Consulting’s custom website

DADiRRi streamlines retailer lookup and franchising with ITW Consulting

ITW Consulting was engaged by DADiRRi, an established cannabis brand in Colorado, to create a new website. The challenge was to design an online presence that felt authentic and engaging, helping the brand stand out from its competitors who often had dark and masculine websites. The new site needed to reflect DADiRRi's high-end yet welcoming brand identity.

ITW Consulting developed a fully custom WordPress website featuring a clean, inclusive design. Key solutions included a user-friendly retailer locator that processed a CSV file to show nearby stores on a map and a detailed franchising page to help the client screen prospective partners. The results reinforced the brand's identity, streamlined the process for customers to find products, and supported the client's growth efforts.

DADiRRi