Case Study: Clive Richard achieves a streamlined custom dress-shirt shopping experience with ITW Consulting

Clive Richard showcases 100+ photorealistic fabrics with ITW Consulting

ITW Consulting partnered with Clive Richard, a brand addressing men's disillusionment with traditional dress shirt shopping, to create a custom web application. The challenge was to empower customers to design a perfect-fitting shirt online while providing the business with robust tools to manage the complex customization and production process.

The solution implemented by ITW Consulting was a comprehensive e-commerce platform featuring a sophisticated dress shirt design tool, photorealistic 3D fabric visualizations, and customer measurement profiles. This allowed users to customize every aspect of their shirt in real-time. For the business, ITW Consulting built a custom admin back-end to efficiently manage orders, production, and customer data. The project equipped Clive Richard with a content-rich website and a seamless, accurate measurement process, ultimately transforming the online shopping experience for custom menswear.

Clive Richard