Case Study: Boston Pizza grows into the US market with ITW Consulting’s franchising microsite

Boston Pizza launches a franchising microsite to showcase 350+ locations with ITW Consulting

Boston Pizza, a well-known Canadian restaurant franchisor with over 350 locations, sought to introduce its brand and value proposition to the US market. Their challenge was to prove their concept and attract qualified franchisee investors in this new territory. To meet this goal, they engaged ITW Consulting to develop a specialized franchising microsite.

ITW Consulting designed and developed a WordPress microsite featuring an interactive map of opportunities, video testimonials from existing franchisees, and custom infographics highlighting the brand's history. This streamlined solution helped Boston Pizza promote featured locations, educate potential investors, and strengthen its messaging. The award-winning project successfully enabled the client to kick its ambitious US growth goals into action.

Boston Pizza