Case Study: Vijaya Bank builds brand trust with Ittisa’s digital strategy

Vijaya Bank - Customer Case Study

Vijaya Bank, headquartered in Bangalore, needed to build awareness and brand trust among a younger audience as it pushed its digital mandate forward. Ittisa was brought in as the bank’s digital partner, supporting social media management, content marketing, social listening and monitoring, online reputation management, video creation, SEO, and search engine marketing.

Ittisa launched Vijaya Bank on social media and developed a digital strategy centered on community building, engagement, and modern banking experiences such as social CRM, customer profiling, and social banking on Twitter. The campaign delivered a 73% increase in organic month-on-month engagement, made #HiVijayaBank trend nationally on Twitter for 6 hours, and achieved an industry-leading 20-minute response time.

Vijaya Bank