Case Study: Sunfeast YiPPee boosts engagement and cuts negative sentiment with Ittisa

Sunfeast Yippee cuts negative comments by 98.3% with Ittisa

Sunfeast Yippee, a brand from one of India's foremost multi-business enterprises, faced a significant challenge when the entire instant noodle category was under scrutiny, leading to plummeting brand sentiment and consumer doubts about product safety. The vendor, Ittisa, was engaged to provide online reputation management and social media services to address this crisis.

Ittisa implemented a comprehensive strategy focused on social listening, monitoring, and content marketing to promote the product's healthier aspects. The solution also included designing a new creative website to enhance the user experience. This approach led to a dramatic 98.3% drop in negative comments and a 730% increase in social media engagement within just three weeks, allowing Sunfeast Yippee to effectively rebuild its online reputation and customer engagement.

Sunfeast Yippee