Case Study: Sunfeast YiPPee! improves brand sentiment with Ittisa’s social media, reputation management and website design

Sunfeast Yippee - Customer Case Study

Sunfeast YiPPee!, the instant noodles brand from ITC, faced a major brand sentiment challenge as the entire category came under scrutiny and concerns about product safety grew. Ittisa supported the brand with online reputation management, social listening and monitoring, social media management, content marketing, and creative website design and development.

Ittisa responded with a social strategy focused on highlighting the healthier aspects of instant noodles and promoting flavor variety, while closely monitoring and addressing complaints and questions to reduce negativity. The result was a 98.3% drop in negative comments and a 730% increase in engagement in just three weeks, alongside a more engaging website experience for Sunfeast YiPPee!.

Sunfeast Yippee