Case Study: Silmo boosts app awareness and installs with Ittisa

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Silmo partnered with Ittisa to launch and grow its new entertainment app, SilMo App, a free South Indian entertainment platform featuring movies, original series, short films, trailers, and news. The main challenge was building brand awareness and driving app installs for a completely new product in a competitive market.

Ittisa created the app’s social media presence from scratch, developed brand-building and social media branding strategies, and ran paid campaigns across Google, Facebook, Twitter, Instagram, and the App Store. The team also managed ongoing ASO to increase organic discovery and searches, helping SilMo build recognition and support install growth.

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