Case Study: Priya Oils boosts social media engagement with Ittisa

Priya Oils reaches 21,505 followers in 10 months with Ittisa

The customer Priya Oils, a popular cooking oil brand in Maharashtra, sought to build an online community and reach modern homemakers via social media. The vendor Ittisa was engaged to address this challenge using social media marketing services.

Ittisa established and managed social media channels for Priya Oils, crafting a content strategy around a relatable homemaker character and visually appealing food imagery tied to specific oil types. They executed regular engagement campaigns and a targeted media plan. The results included gaining 21,505 followers in 10 months and achieving over 160,000 average monthly engagements, significantly elevating brand awareness.

Priya Oils