Case Study: Kafqa Academy boosts leads and search rankings with Ittisa’s 360° digital marketing

Kafqa Academy scales to 20,000 leads per month with Ittisa

Kafqa Academy, a performing arts academy in India, sought to generate leads from young artists aged 6 to 14 and achieve top search engine rankings. They partnered with the vendor Ittisa for customized social media solutions and a comprehensive 360° marketing strategy to address this challenge.

Ittisa implemented a dynamic strategy, beginning with a channel-wise content approach and leveraging trends to build reach and trust, crucial during the pandemic. The strategy evolved to include paid ads, SEO, and lead generation campaigns. The results were significant: Ittisa helped Kafqa Academy scale from 0 to 20,000 leads per month, build an organic social community of over 14,000 fans, and achieve average rankings in the top two search pages within four months.

Kafqa Academy