Case Study: ITC's KOI boosts social media awareness and engagement with Ittisa

ITC's KOI boosts Instagram reach 28% in 6 months with Ittisa

Ittisa provided social media marketing services for ITC's KOI (Kitchens of India), a renowned exporter of authentic Indian cuisine. The challenge was to create awareness for the brand's extensive product range, which was spread across three distinct categories: Gourmet Delights, Daily Treats, and Desserts.

For the solution, Ittisa created and executed a comprehensive social media content strategy. This involved curating content to boost engagement, capitalizing on trending moments, and educating customers on key product features. The results achieved by Ittisa included significant category-driven awareness, an average monthly reach of 8000, a 28% increase in Instagram reach over six months, and an 18% increase in the overall engagement rate.

ITC's KOI (Kitchens of India)