Case Study: Flipkart boosts fashion sales with Ittisa’s brand partnership strategy

Flipkart - Customer Case Study

Flipkart, India’s leading e-commerce marketplace, wanted to increase sales in its fashion category. To support this goal, Ittisa provided sales analysis, social listening and monitoring, sales strategy, and design services for website and app, along with brand partnership support.

Ittisa identified under-tapped shoppers in Tier 2 and Tier 3 cities and used real-time social data to find popular fashion, makeup, and jewellery stars. By collaborating with production houses for exclusive fashion looks inspired by TV serials and Hindi movies, Ittisa helped Flipkart create look-alike collections that boosted awareness and drove sales, though no specific numerical results were provided.

Flipkart