Case Study: Apollo.io Expands into India and Engages Top Tech Talent with Ittisa

Apollo.io gains 7,285 followers in 3 months with Ittisa

Apollo.io, a leading Sales Intelligence and Engagement platform, sought to expand into the Indian market by hiring top tech talent from premier institutions and companies. Their challenge was to build a social media presence to reach this specific audience for employer branding. They partnered with the vendor Ittisa to accomplish this goal.

Ittisa implemented a solution focused on organic social media growth, targeted advertising, and content creation across multiple platforms. The strategy was designed for precise employer branding and positioning. The results from Ittisa's work included over 7,285 new followers, an engagement rate increase to 5.4%, and 4,233 clicks to the Apollo.io jobs portal within three months.

Apollo.io