Case Study: Airtel Wynk boosts social media engagement with Ittisa

Airtel Wynk - Customer Case Study

Airtel Wynk, the entertainment app backed by Airtel, needed a more dynamic social media presence to improve engagement for its free music streaming and download platform. Ittisa supported the brand with social media management, content marketing, and search engine marketing solutions to help it stand out in a crowded music category.

Ittisa built a data-driven social media strategy based on Wynk’s top-charting and most-replayed songs, creating gifs, quirky posts, and memes around trending tracks. The campaign delivered strong measurable results, including a 1300% increase in organic engagement, a 3200% increase in organic likes, and a 327% increase in organic reach, and it also led to additional work on the Wynk Games logo design.

Airtel Wynk