Case Study: AB InBev achieves 300+ accelerator applications and stronger LinkedIn engagement with Ittisa

AB InBev drives 300+ accelerator applications with Ittisa

The customer AB InBev, through its innovation hub Beer Garage, sought to generate leads and connect with startup founders for its Accelerator Programme but had minimal social media presence. The vendor Ittisa was engaged to tackle this challenge with targeted digital marketing and social media services.

Ittisa launched AB InBev's brand on multiple social media platforms, executing lead generation campaigns alongside content focused on startups and industry trends. This solution delivered over 300 applications for the Accelerator Programme across two editions and achieved a 7.86% engagement rate on LinkedIn, significantly above the industry standard.

AB InBev