Case Study: Semantic Technology Providing Company achieves a sleek, user-friendly ad platform front end with Itransition

Semantic Technology Providing Company - Customer Case Study

Semantic Technology Providing Company, a performance-based advertising software designer and developer, was building a platform powered by proprietary semantic algorithms but lacked in-house front-end expertise to complete the user interface. The company turned to Itransition for front-end development of its browser-based online advertising platform.

Itransition delivered a sleek, cross-browser GUI using a SOA-based architecture with Spring 3 MVC, Apache Maven, and Twitter Bootstrap. The solution supports over 400 ad campaign managers with features for creating and editing advertisers, campaigns, and ads, plus reporting; the customer praised Itransition for on-time, on-budget delivery and the flexible, high-quality implementation.