Case Study: Product Madness achieves scalable Facebook gaming platform success with Itransition

Product Madness - Customer Case Study

Product Madness, a US-based Facebook gaming company, needed to scale its app portfolio and build a platform to manage applications, ads, billing, and user analytics while handling heavy traffic. To meet these demands, it turned to Itransition and its dedicated development team to help modernize a large legacy codebase and support rapid expansion across casual and gambling games.

Itransition implemented a scalable, high-load-resistant BI-enabled platform using Ruby on Rails, along with an Application Manager, Ads Management Engine, billing, and in-game payment systems. The results included support for 100 million users on one installation, 450,000 daily active users, 2.2 million monthly users, 40,000 requests per minute with a 45 ms average response time, and 120 GB of data processed daily, helping Product Madness launch successful titles and improve operational efficiency.

Product Madness