Case Study: a supplier of audio-visual equipment boosts low-frequency search traffic with Itransition's SAP Commerce optimization

Online Supermarket boosts low-frequency search traffic by 60% with Itransition

The customer, an online supermarket built on SAP Commerce, sought to increase its website traffic and search engine visibility by targeting low-frequency search queries. They partnered with Itransition, a certified SAP Silver Partner, to optimize their catalog pages and overcome challenges with unstructured URLs and difficult page management.

Itransition redesigned the platform's faceted navigation to generate structured, human-readable URLs and automated tag page management through the Hybris Management Console. They also created a system for automatically generating unique metadata from templates. As a result of Itransition's solution, the online supermarket achieved a 60% increase in traffic from low-frequency search queries and a 25% increase in conversions for those queries.