Case Study: Online Fashion Retail Company achieves personalized BI insights and lower infrastructure costs with Itransition

Online Fashion Retail Company - Customer Case Study

Online Fashion Retail Company, founded in 2008, needed a single platform to collect and analyze user behavior across its website and mobile app, because its 18 million-member base and daily traffic of about 200,000 visitors generated too much data for effective decision-making. The company turned to Itransition and its BI/analytics expertise to build a solution for predictive modeling, personalization, and better marketing insight.

Itransition delivered a near real-time BI platform for tracking clickstream, mobile, server, and email campaign data, then migrated it from a Kafka/Storm/Hive setup to a fully serverless AWS architecture for better scalability and lower maintenance. The result was a daily-used platform that improved user understanding and business performance: personalized-email conversions rose 8%, collected data for predictive models increased 15%, and monthly infrastructure costs dropped by more than 30 times.