Case Study: a global event sponsorship valuation company achieves faster brand tracking and reporting with Itransition’s ML solution

Global Event Sponsorship Valuation Company boosts image processing speed 50% with Itransition

The customer, a global event sponsorship valuation company, faced challenges with its legacy brand tracking solution, which suffered from low recognition accuracy, a lack of automated reporting, and slow manual processes. They engaged Itransition to develop a new machine learning-powered solution to intelligently identify brands in images and generate bespoke analytics reports.

Itransition designed and implemented an ML-based brand recognition system that combined several models to identify logos and determine their precise locations. The solution, hosted on a scalable AWS microservices infrastructure, increased image processing speed by 50% and automated reporting and task scheduling. This provided the customer with a highly accurate, user-friendly tool that streamlined their operations and delivered comprehensive insights to their clients.