Case Study: Massage Addict achieves record-setting, rapid franchise expansion with itracMarketer

As seen on Dragon’s Den Massage Addict

Massage Addict, a fast-growing Canadian franchise that expanded from one Halifax location in 2008 to 35 locations (with 10 more planned), needed a way to manage head office and franchise customer databases and marketing communications as it scaled. To support its rapid growth, Massage Addict selected itracMarketer to centralize and automate its marketing and CRM processes.

itracMarketer implemented its marketing automation, CRM and automated data loader to manage franchise and head-office data and communications, enabling Massage Addict to quickly onboard new locations and run consistent marketing at scale. As a result, itracMarketer helped drive the brand’s record-setting expansion, supporting growth to 35 locations and the planned rollout of additional franchises while streamlining data and campaign management.

Massage Addict