Case Study: Altus Group achieves integrated digital marketing and improved SEO and analytics with itracMarketer

Altus Group - Customer Case Study

Altus Group, a leading provider of advisory services, software, and data solutions for the commercial real estate industry, faced a fragmented digital marketing stack: an outside SEO consultant with poor keyword rankings, a separate email platform that couldn’t segment campaigns, and a one‑dimensional analytics tool that couldn’t identify website visitors. To address these gaps, Altus Group engaged itracMarketer and its sales and marketing solution to consolidate and organize their digital efforts.

itracMarketer implemented a unified sales and marketing platform that brought together SEO support, segmented email marketing, and enhanced analytics to identify and track site visitors. The consolidation delivered measurable improvements in search visibility, more targeted email campaigns, and clearer visitor insights—boosting Altus Group’s ability to identify leads and measure campaign effectiveness.

Altus Group