Case Study: Sendcloud achieves a successful UK launch with ITPR

Sendcloud gains 60 pieces of UK coverage with ITPR

Sendcloud, a rapidly growing e-commerce shipping platform from the Netherlands, faced the challenge of increasing its presence in the highly competitive UK retail market. The company engaged the vendor ITPR to support its UK launch and build its media profile to help retailers automate their delivery processes.

ITPR implemented a PR campaign centered around a market research report to create newsworthy stories for UK retail journalists. The solution included developing topical headlines, pitching press releases, and creating thought leadership content. This strategy successfully generated 60 pieces of UK coverage, 25 of which mentioned Sendcloud in the title, and earned 18 new backlinks to the Sendcloud website, establishing the brand as a key player in the UK market.

Sendcloud