Case Study: Lansweeper achieves 250+ pieces of global earned coverage with ITPR

Lansweeper earns 250+ pieces of coverage with ITPR

Lansweeper, an IT asset management platform provider, wanted to increase its brand awareness among key technology decision-makers in the UK and Europe. The company approached the vendor ITPR to create a strategic, thought-leadership program to achieve this goal.

ITPR utilized Lansweeper's own platform data to create a unique, data-driven story around the launch of Windows 11. The resulting campaign earned over 250 top-tier media placements in 35 countries, reaching more than 780 million people and significantly raising Lansweeper's global profile.

Lansweeper