Case Study: iplicit boosts brand recognition and thought leadership with ITPR

iplicit earns 69 coverage items in 12 months with ITPR

iplicit, a cloud-based accounting software company, faced the challenge of establishing its brand and positioning its executives as thought leaders within the highly competitive FinTech sector. As a relatively new and unknown entity, they sought to increase visibility and drive adoption of their product. To address this, they partnered with the public relations vendor ITPR.

ITPR implemented a strategic PR campaign centered on media engagement and thought leadership. This involved crafting newsworthy stories from market research and securing coverage in targeted industry publications. The solution successfully elevated iplicit's brand profile, resulting in 69 media placements in 12 months, with 96% in top-tier titles. ITPR's work also secured live radio interviews, establishing iplicit's executives as authorities in their field and significantly enhancing the company's market recognition.

iplicit