Case Study: DMK Group achieves faster, digital trend scouting with ITONICS Crowd

How DMK Group collects food trends and inspirations worldwide

DMK Group, Germany’s largest dairy cooperative and a major European dairy company, needed a faster and more efficient way to scout food trends worldwide. With trend signals changing across regions and limited internal resources, the company was relying on a mix of internal work and external providers, making the process manual, time-consuming, and hard to manage. ITONICS helped DMK Group connect directly and digitally with trend scouts through ITONICS Crowd and its trend management platform.

ITONICS Crowd gave DMK Group access to a global community of more than 500,000 trend scouts, with qualified participants gathering insights via smartphone in selected trend cities. Results were automatically transferred into ITONICS Radar and analyzed with ITONICS Scout, making the process more transparent and much easier to control. In just four weeks, DMK Group collected 450+ inspirations across 30 food trends, with initial conclusions available during fieldwork and significantly reduced manual effort.

DMK Group

David Reinhardt

Manager Innovation & Digital, Corporate Strategy