Case Study: DMK Group achieves high-performance trend management with ITONICS

DMK Group manages 2,000+ trend inspirations with ITONICS

The DMK Group, a leading European dairy company, faced challenges in innovation management due to limited resources and manual processes for trend scouting. Their activities were time-consuming, knowledge sharing was inefficient, and they lacked an integrated network for their internal scouts. To overcome this, they partnered with ITONICS to implement a structured trend management platform.

Using the ITONICS Inspirator app and ITONICS Radar platform, ITONICS helped DMK establish a high-performance trend management process. A small team scouted over 2,000 relevant inspirations at 30 events within a year, leading to faster, better recommendations for business opportunities. The solution broke down data silos, established a common innovation language across departments, and significantly reduced the time needed to collect and analyze trend knowledge.

DMK Group