Case Study: Mike Schwede creates data-driven customer personas with Itexus

Mike Schwede launches a customer persona tool in 4 months with Itexus

The customer, Mike Schwede, a digital strategist and lecturer, needed a solution to help businesses easily create data-driven customer personas. He approached Itexus to develop a web application that would move beyond guesswork by enabling the quick and efficient generation of insightful personas using real data from sources like Facebook and Google.

Itexus developed a web application called Powdience using Ruby on Rails and React JS. The solution allows users to create personas from templates, calculate target audience reach with integrated social data, and collaborate with team members. Itexus delivered the multifunctional tool within four months and continues to support and maintain the application, implementing new features for the client.

Mike Schwede