Case Study: Florida Realtors improves transaction usability with Iteration Group

Florida Realtors improves Form Simplicity for 155,000 members with Iteration Group

Florida Realtors, a trade association with over 155,000 members, faced usability challenges with their Form Simplicity real estate transaction application. Their vendor, Iteration Group, was tasked with not only streamlining the user experience but also creating a mobile-optimized responsive application to better serve realtors who frequently work in the field.

Iteration Group implemented a comprehensive solution that began with stakeholder and user interviews, followed by hands-on testing at an industry conference. This process led to a significantly improved navigation structure and more user-centered language. The redesigned Form Simplicity received resounding approval from members, who noted it was a major improvement, and successfully reduced customer service costs while improving overall user satisfaction.

Florida Realtors