Case Study: CJ E&M brings K-pop streaming to a US audience with Iteration Group

CJ E&M launches KCON.TV in 6 months with Iteration Group

The customer CJ E&M, a South Korean entertainment and media conglomerate, faced the challenge of expanding its K-pop content into the American market. Their goal was to launch KCON.TV, a new site for a US audience, within a tight six-month deadline. They engaged the vendor Iteration Group for product, UI, and UX consulting to build a custom CMS and create a modern, mobile-first platform capable of streaming large video files and integrating with various third-party tools.

Iteration Group began with a heavy research phase, analyzing competitors and speaking with fans to understand content consumption. Their solution focused on usability, improved information architecture, and ease of use, enabling users to easily find, share, and discover videos. The vendor successfully delivered the platform in time for the KCON 2016 Convention, where the event was live-streamed to tens of thousands of simultaneous viewers, successfully launching the site for its target audience.

CJ E&M