Case Study: Chromaplex delivers augmented reality nutritional insights with Iteration Group

Chromaplex trains AI with tens of thousands of photos to power Foodalyzer with Iteration Group

The customer, Chromaplex, developed an app concept called Foodalyzer and faced the challenge of creating a proof-of-concept that could accurately recognize food items using AI and computer vision. They partnered with the vendor, Iteration Group, for product, UI, and UX consulting to improve the app's usability and interface.

Iteration Group worked with Chromaplex to build a custom solution. This involved training a computer vision algorithm using TensorFlow and deploying it as a web-based microservice on AWS, which was then integrated with Apple's ARKit. The vendor also implemented a third-party API for nutritional data. While the larger project is ongoing, Iteration Group is continuing to collaborate with Chromaplex to enhance the user experience and explore innovative design methodologies within augmented reality.

Chromaplex