Case Study: Match Group achieves effortless in-app insights with Iterate

Match Group cuts survey deployment to minutes each month with Iterate

Match Group, a leading dating technology company with a portfolio including Tinder and Hinge, sought a more efficient method to gather real-time, contextual user feedback within its apps. Their challenge was finding a solution that could be seamlessly integrated with their Braze customer engagement platform without disrupting the user experience with external browser redirects. They turned to Iterate for its Customer Insights Management platform.

Iterate implemented its native Braze integration, enabling Match Group to embed surveys directly within their apps for a seamless user experience. This solution allowed the team to gather crucial insights on specific features and dramatically reduced the technical resources required for feedback collection. The result was an improved ability to identify user friction points, leading to optimizations like increased profile creation completion rates, and a process that now takes just minutes of work each month.

Match Group