Case Study: Zwift reaches 100% of users faster with Iterable

Zwift reaches 100% of users and speeds campaigns 85% faster with Iterable

Zwift, a subscription-based indoor cycling app, faced a challenge in reaching its full user base and executing campaigns quickly. Relying solely on email, less than half of active users were reachable for promotional messages, and time-sensitive events were difficult to communicate. The vendor Iterable helped address these reach constraints and siloed data.

With Iterable, Zwift built a cross-channel CRM system using solutions like Smart Ingest for data activation and expanded messaging to push notifications, in-app messages, and Embedded Messaging. This allowed them to reach 100% of active users. The results included 85% faster campaign execution, a 2x increase in event registrations overnight, and using 60% fewer resources to manage in-game communications. Iterable enabled the lean team to scale their efforts significantly.

Zwift