Case Study: Therabody achieves 45% higher conversion rates with Iterable

Therabody boosts conversions 45% with Iterable

Therabody, a global leader in wellness technology, partnered with the marketing platform Iterable to overcome growth bottlenecks. Their challenges included superficial personalization limited to basics like using a customer's first name and an over-reliance on a single marketing channel, which together prevented deeper customer relationships and limited acquisition.

With Iterable, Therabody implemented a three-part data-driven solution: directly asking for customer preferences via zero-party data, observing real-time behavioral actions, and optimizing channel timing with automation. The results were substantial, including a 45% higher conversion rate, a 27% increase in SMS click-through rates, and 34% growth in new customer acquisition. Iterable enabled Therabody to transform its lifecycle marketing into a powerful engine for growth.

Therabody