Case Study: Tandem achieves a 10% subscription revenue lift with Iterable Embedded Messaging

Tandem lifts subscription revenue 10% with Iterable

The customer, Tandem, a global language exchange platform, faced a plateau in converting free users to paid subscribers using traditional, interruptive marketing tactics. Their challenge, as addressed with vendor Iterable, was to deliver behavior-driven and non-intrusive upgrade prompts that felt like a native part of the product experience.

The solution implemented by Iterable centered on its Embedded Messaging product, integrated with a composable data stack using Snowflake and Hightouch. This allowed Tandem to trigger real-time, contextual upgrade messages directly within the app UI based on specific user actions. The results included a 10% increase in subscription revenue, a 10x conversion rate increase among high-intent audiences, and a more than 10x reduction in campaign production time.

Tandem