Case Study: SingleCare achieves 35% email open rates and grows audience to 150,000 with Iterable

SingleCare - Customer Case Study

SingleCare, a healthcare savings marketplace that helps consumers find discounts on prescriptions, dental, vision and telehealth, needed a more modern, marketer-friendly email platform. Their legacy provider had slow support and an outdated UI, leaving marketing teams dependent on engineering and struggling to improve onboarding, deliverability and engagement.

By moving to Iterable’s Growth Marketing Platform, SingleCare implemented triggered workflows and a two‑week welcome series with personalized follow-ups and behavioral triggers. The change boosted open rates from 12% to 35%, grew the user base from 25,000 to 150,000 in six months, reduced new‑user support tickets, and enabled marketers to build and optimize campaigns without heavy technical support — with plans to add push and in‑app messaging next.

SingleCare

Elisha Singh

Marketing Coordinator