Case Study: SeatGeek achieves 3X email and push revenue and expands omni-channel reach with Iterable

SeatGeek Partners With Iterable to Reach More Customers Through More Channels and Increases Revenue 3X

SeatGeek, an online ticket marketplace for live events, faced a marketing challenge: disparate, cumbersome email and push tools prevented consistent, relevant omni-channel messaging for a highly diverse, time-sensitive audience. The team needed precise geotargeting, calendar-aware messaging, and support for SMS, in-app, and social channels to scale personalized engagement.

By consolidating email and push on Iterable and automating transactional messages, personalized newsletters, and welcome workflows—while experimenting with AI, SMS, and in-app—the marketing team achieved major gains: email and push revenue tripled, ad-hoc email sales rose 77% in 4Q17, and adding push reached 50% more users, thanks to unified messaging, granular segmentation, and data-driven testing.

SeatGeek

Ben Clark

VP of Customer Retention