Case Study: Rocksbox achieves 20% higher email open rates and streamlined customer engagement with Iterable

RocksBox - Customer Case Study

Rocksbox is a subscription jewelry service that sends personalized, 3-piece designer sets to members based on style surveys, wish lists and stylist feedback. To grow membership and maximize lifetime value they needed scalable, marketer-friendly engagement across acquisition, activation and retention — but their prior mix of separate systems was error-prone, hard to scale and required heavy engineering support.

Rocksbox standardized on Iterable for all customer messaging, building sophisticated workflows (e.g., automated feedback prompts tied to returns) and A/B testing every message. The unified platform lets two marketers run 500,000+ monthly sends, driving a 20% lift in open rates and similar gains in click-throughs, conversions and revenue while reducing engineering involvement and improving personalization and ROI.

RocksBox

Amanda Nguyen

Growth