Case Study: CreativeLive achieves doubled click-through rates and personalized growth marketing for 10 million students with Iterable

Personalized Growth Marketing to 10 Million Students

CreativeLive is a leading online creative education platform with over 1,500 curated classes and more than 10 million students taught by world-class instructors. The marketing team struggled with an aging email system—broken API calls, departmental data silos, and cumbersome management of transactional and marketing messages and unsubscribe syncing—which slowed campaigns and limited personalization.

By adopting Iterable’s growth marketing platform, CreativeLive centralized behavioral data into dynamic user profiles and automated targeted workflows (welcome, post-purchase, cart abandonment, wishlist, cross-sell). The new setup cut email setup and testing time by roughly 50%, enabled hyper-personalized campaigns that doubled click-through rates in two months and raised open rates from about 15% to 25%, and eliminated manual preference syncing so marketers could focus on engagement and growth.

CreativeLive

Silva Yousefian

Email Marketing Manager