Case Study: Nextdoor triples conversions with Iterable

Nextdoor triples conversions by 3x with Iterable

Nextdoor, a neighborhood network with over 105 million users, faced challenges with fragmented data and manual campaign processes that limited real-time personalization and global scaling. Their marketing team struggled with operational inefficiency and visibility gaps. To overcome this, they partnered with Iterable to build a world-class data activation engine.

Iterable’s solution involved unifying real-time user profiles and implementing a hybrid data architecture with Twilio Segment. Using Iterable's platform, including Predictive Goals and Iterable Catalog, Nextdoor automated 70% of its campaigns. This shift resulted in a 99.9% email deliverability rate over 1.3 billion sends, a 60-75% reduction in manual setup time, and a 3x increase in conversions. Iterable helped re-engage 26 million lapsed users and supported the compliant launch of their services in multiple new global regions.

NextDoor