Case Study: Madison Reed boosts upgrade-to-subscription conversions with Iterable

Madison Reed boosts subscription conversions 45% with Iterable

Madison Reed, a company offering at-home hair color products and services, faced the challenge of creating personalized, cross-channel marketing to build lasting customer relationships. Their previous marketing solution was cumbersome and limited. They turned to the vendor Iterable and its growth marketing platform to address this.

Iterable provided a flexible platform that integrated easily with tools like Segment and Lob, saving engineering time. The solution enabled automated, behavior-triggered campaigns across email, SMS, and direct mail. The results were significant: campaigns using Iterable saw a 45% higher upgrade-to-subscription conversion rate compared to a control group, and adding direct mail provided an incremental 3% lift. These efforts increased reorders and customer lifetime value.

Madison Reed